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The web page trendyorwhatknot.ca had the following in the web page, "Welcome to Trendy or what Knot, your local yarn store! Trendy Or What Knot Yarns and Gifts is a trendy local yarn store selling yarn and yarn related handmade artisan items like knitted shawls, scarves, hats, sweaters, handwoven clothing, pillow cases, blankets, and much more, all with a modern European look and feel." We viewed that the website stated " We aim to provide you with unique and authentic yarns and gifts, and support local yarn artists from all around the Fraser Valley, BC." The header had online yarn store online yarn shop yarn sales online chunky wool as the highest ranking search term. This keyword is followed by wool yarn, merino wool yarn, and knitting wool which isn't as urgent as online yarn store online yarn shop yarn sales online chunky wool. The other words they used was buy wool online. wool online is included but could not be understood by search engines.